Services
We specialize in positioning, messaging, go-to-market planning, competitive intelligence, sales enablement and more—combining proven frameworks with deep equine industry expertise to drive measurable results.
Postioning & Messaging
Your competitors all sound the same. Your prospects can't tell you apart.
That ends now.
We uncover what makes you genuinely different and translate it into messaging that stops scrolling and starts conversations. Through targeted market research and buyer analysis, you'll finally articulate your value in ways that make prospects lean in and say "yes."
Deliverables:
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Positioning statement and framework
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Buyer persona profiles (2-3 key segments)
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Competitive positioning map
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Messaging architecture and key talking points
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Value proposition testing recommendations
Investment starts at $3500
Average 3-4 weeks to execute
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Go-to Market Launch Strategy
Launch Your Equine Product Like a Pro—Not a Prayer
Most product launches fail because they're built on hope, not strategy.
We build you a launch roadmap that turns market entry into market dominance.
You'll know your highest-value targets, reach buyers where they're already looking, and disarm every competitor objection before it's even raised.
Launch once. Launch right. Win fast.
Deliverables:
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Complete go-to-market strategy documentation and roadmap
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Market segmentation and target account identification
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Launch timeline and milestone framework
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Channel strategy and partnership recommendations
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Competitive analysis and battlecards
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Launch success metrics and KPIs
Investment starts at $8000
Average 8-10 weeks to execute
Product Marketing Scale Strategy
You've proven your product works. Now prove it scales.
We build the complete product marketing engine that takes you from steady to unstoppable. Real customer insights drive positioning that makes competition irrelevant. Strategic execution creates momentum. Continuous optimization
keeps you ahead.
Stop chasing growth. Engineer it.
Deliverables:
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Voice-of-customer research program
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Complete positioning and messaging framework
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Multi-phase go-to-market strategy
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Sales enablement materials and training
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Competitive intelligence system
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Monthly strategy reviews and optimization
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Performance dashboard and reporting
Investment starts at $18,000
Average 4-6 months to execute
Product Marketing Retainer
Markets shift. Competitors adapt. Your strategy should too.
Stay ahead with ongoing strategic partnership that keeps you nimble and opportunistic. Monthly guidance ensures you're always making the smartest move, while continuous intelligence spots threats and opportunities before anyone else sees them.
Lead your market. Don't follow it.
What's Included:
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Monthly strategy consultation (up to 6 hours) or as needed
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Continuous competitive monitoring
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Campaign monitoring and reporting
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Quarterly positioning and messaging reviews
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Strategic planning support
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Ad-hoc strategic advice and guidance
Investment starts at $3000
Monthly commitment
Sales Enablement & Messaging System
Your sales team knows your product cold. But when prospects push back, they freeze.
We arm them with battle-tested messaging that turns objections into opportunities and "maybe later" into signed contracts. Clear differentiators. Confident responses. Shorter sales cycles.
Stop losing winnable deals. Start closing them.
Perfect For:
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Manufacturers with established products but inconsistent sales messaging
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Equine businesses launching new sales channels or distribution partnerships
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Companies where sales teams struggle to articulate differentiation
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Brands entering competitive markets needing competitive positioning tools
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Businesses with long B2B sales cycles requiring nurture content
Investment starts at $6000
Average 6-8 weeks to execute
Hourly Consultations
Big decision ahead? Need expert eyes on your strategy? Get clarity without commitment.
Tap into battle-tested product marketing expertise exactly when you need it.
Validate your approach, solve specific challenges, or get a strategic sanity check—without months-long engagements.
Make smarter decisions. Move forward with confidence.
Perfect For:
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One-time strategic challenge resolution
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Positioning and messaging review
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Go-to-market plan feedback
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Competitive strategy assessment
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Product launch readiness evaluation
Session Options: <60 min sessions
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Single Session: $175
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3-Session Package: $350 (save $100)
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5-Session Package: $550 (save $200)
Get a Quote
We would be more than happy to discuss your project and find the program that fits you the best. Our goal is to give you blue ribbon product marketing strategy, tactics and advice. Request a call back.