Let's be honest: the equine industry doesn't need another marketing agency. What it needs is strategic product marketing expertise—the kind that helps you figure out what to say, whom to say it to, and why it matters before you spend a dime on execution.
 

That gap? That's what LaunchCafe Equine fills.
 

Too many equine businesses create incredible products, but struggle to position them, enter new markets, or stand out from their competitors. They know their product is better—they just can't quite articulate the WHY in a way that makes buyers choose them. That's where I come in.
 

Meet Andrea (That's Me)

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I've been in the equine world my whole life—competing in dressage, eventing, driving, and trail, plus living the reality of horse ownership (the good, the challenging, and the "why is the vet bill always higher than expected?").
 

In 2006, I founded a full-service equine marketing agency, which I eventually sold. Then I dove headfirst into product marketing, working across industries like SaaS, medical devices, energy, augmented reality, and gaming. I learned how the best companies in the world position products, enter markets, and win against tough competition.

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Now? I'm bringing all of that expertise back to my first love: the equine industry.

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How I Work

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I take the sophisticated product marketing frameworks used by major tech and enterprise companies—the ones that actually work—and adapt them to the unique dynamics of the equine market. Then I supercharge the process with AI-powered research tools to deliver insights that are both deep and fast. Add to the mix decades of boots on the ground experience and expert insights and you have a powerful resource.
 

I deliver to you institutional-quality strategy with the personalized attention and agility that only comes from working with someone who genuinely gets your world.
 

Why Equine-Specific Actually Matters
 

Generic marketing consultants don't understand that trainers drive purchasing decisions. They don't get seasonal demand patterns or relationship-driven sales cycles. They've never navigated the brand loyalties that run generations deep in this industry. 
 

I have. Because I live it.
 

The equine industry has its own language, its own rhythms, and its own rules. Each tribe-like discipline has its own needs. LaunchCafe Equine speaks these languages fluently—and knows how to turn it into strategy that wins.
 

Unique Approach:
 

Strategic Focus: My sweet spot is high-level strategy: figuring out your positioning, planning your market entry, and keeping you ahead of competitors. I am not here to run your social media or design your emails—I am here to make sure you know exactly where you're going and how to get there.
 

AI-Enhanced Efficiency: By leveraging AI tools like SEMrush, Ideaproof, Perplexity, and ChatGPT for research and analysis, I deliver the deep insights you need in a fraction of the time. You get quality and speed—not one or the other.
 

Equine Expertise: Deep industry knowledge isn't a nice-to-have—it's everything. I understand the unique dynamics of the equine market, how your buyers actually make decisions, and the trends shaping your industry. Generic consultants? They'd still be Googling "what is a warmblood."
 

Mission:

To empower equine manufacturers and startups with strategic product marketing expertise that transforms innovative products into market leaders—delivering the clarity, frameworks, and competitive advantage needed to scale successfully.

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