If TOFU, MOFU, and BOFU Sound Like A Dressage Arena... This Glossary is for You!🐴📈

From Stable Talk to Marketing Talk:

The Product Marketing Glossary You Actually Need for your Equine Business From Shoulders-in to SQL Velocity: Decoding the Two Most Acronym-Obsessed Worlds on Earth

Ever walked into a barn mid-conversation and thought you'd stumbled into a secret language?

"She's got nice withers, but that hollow back needs a Pessoa to encourage collection before she can nail a proper half-pass without falling out."

Now try a marketing meeting:

"Our TOFU traffic is solid, but MOFU engagement is tanking—let's ABM the hell out of that ICP with a killer BOFU demo sequence to juice SQL velocity before quarter close."

Same energy. Same confusion. Same "wait, what?" moment.

Here's the thing: marketing funnels aren't that different from training scales. Both have stages. Both have goals. Both require you to understand the vocabulary before you can actually execute.

But when every conversation is drowning in acronyms—TOFU, MOFU, BOFU, ICP, ABM, SQL—it's hard to keep up, let alone contribute.

That's where this glossary comes in.

I've translated the entire marketing funnel—from awareness to conversion—through a horse-girl lens, so you can finally speak both languages fluently.

Whether you're schooling a dressage test or scaling a pipeline, the right terms keep everything collected and on the bit.

Ready to stop nodding along and start leading the conversation?

Click here

Which acronym makes YOU want to yeet your laptop into the nearest water trough? 🐴💥📊 And the dude really cute too!

#ProductMarketing #MarketingJargon #FunnelStages #HorseLife