If TOFU, MOFU, and BOFU Sound Like Dressage Moves... You're Not Wrong 🐴📈

From Shoulders-in to SQL Velocity: Decoding the Two Most Acronym-Obsessed Worlds on Earth

Ever walked into a barn full of horse folks mid-conversation and felt like you'd stumbled into a secret code?

"She's got nice withers, but that hollow back needs a Pessoa to encourage collection before she can nail a proper half-pass without falling out."

Now try this marketing funnel conversation:

"Our TOFU traffic is solid, but MOFU engagement is tanking—let's ABM the hell out of that ICP with a killer BOFU demo sequence to juice SQL velocity before quarter close."

Same energy. Same eye-rolls from outsiders. Same "wait, what?" moment.

Understanding marketing funnel stages is essential for any product marketer, revenue leader, or growth team trying to move prospects from awareness to conversion. But the acronym-heavy language of funnel stage marketing and marketing in general can feel like learning a foreign language.

Ready to bridge the gap?

Dropping the ultimate Marketing Funnel Glossary—translated through a horse-girl lens—so you can finally speak both languages without the confusion.

Whether you're schooling a dressage test or scaling a pipeline, the right terms keep everything collected and on the bit.

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Which acronym makes YOU want to yeet your laptop into the nearest water trough? 🐴💥📊

#ProductMarketing #MarketingJargon #FunnelStages #HorseLife